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Job Title: Assistant Manager, Department: Sales, Reports To: GM, Location: Amritsar, Core Responsibilities • Ensure meeting of sales targets, sales forecast, proper execution of promotional merchandising and advertising programs, new product launches and sustained execution efforts. Correct pricing and communication of schemes/ discounts in his areas through market visits and sales team. • Responsible for expansion of market both horizontally and vertically and achieving sale targets brand/ pack wise in his routes/ territories. • Should be aware of VPO/ PPO/ PCC and how to control them. • Improve execution by supervising the working of MDC, Sr. MDC, salesman, PSR, Sales officers, JSO, ST, on his route. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. Should attend & resolve customer complaints. • Keeping account of payments from dealers/ sub-dealers, looking into their discounts/ adjustments in bills. • Target distribution among salesman, dealer and his entire team day to day and month wise. • Maintain DSR and CSS report. • Evaluate the performance and professional skills of his sales team and the route salesman to recommend on their performance, hiring and de- hiring. Also help/ supports his team to fulfill their KRA. • Should monitor brand/ pack movement in the markets/ routes for corrective action as per target. Should ensure total product management (TPM) including product rotation in the market and sustained execution efforts. • Responsible for market share in his territory, in any case it should not fall. Should be aware of competitor’s activity and discuss with higher management to plan activities to counter the same at right time, to break monopoly and increase our outlet base to have volume growth • Ensure that all bills are cut and route books are filled on daily basis. • Inventory Management-check stock level in vehicles before dispatch and at distributors/whole-seller/ retailers end for regular rotation in market. • Agreement execution/ Monitoring of SGA’s in the market/ Keeping an eye on new outlets • Responsible for automation of dispatch and billing through IT (Jaguar lite) in his area and subsequently in entire franchisee area. • Responsible for MIT (major impact team). Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  Min. 7-8 years hardcore FMCG experience  Good knowledge of computers (MS Office)  MBA Key Competencies / Skills  Key account management  Business knowledge  Building effective relationships with Customers/ team  Leadership  Good Communication  Merchandising skills  Market knowledge/ Consumer Knowledge  Commercial awareness

JOB DESCRIPTION Job Title: Sales Officer, Department: Sales, Reports To: ASM, Location: Amritsar, Core Responsibilities • Responsible for sales forecasting and increasing sales volume in his routes/ territories. • Distributing target among salesman and self. • Improve execution by supervising the working of MDC, Sr. MDC, salesman on his route. Should have good relationship with team for smooth functioning. • Meeting salesman and MDC according to PJP, grievance handling in case of any. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Should ensure total product management (TPM) including product rotation in the market. • Responsible for payment, outstanding, load planning & ordering as per the targets. • Should attend & resolve customer complaints. • Manage schemes/ discounts and its implementation in the routes/ markets. • Plan & monitor the placement of SGA/ signage in the routes/ markets, • Should track the value generated by placement of assets with co-ordination of salesman. Upgradation of visi- coolers. • Managing routes in absence of salesman. • Pushing secondary sales by doing route riding. • Reporting – CSS, brand and SKU wise targets achieved report. Key Competencies / Skills  Building effective relationships with Customers  Should have analytical and convincing skills  Leadership  Result oriented  Good Communication  Merchandising skills  Market knowledge Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  4-5 years hardcore FMCG experience  MBA

JOB DESCRIPTION Job Title: Sales Officer Department: Sales Reports To: ASM Location: Faridkot & Muktsar Core Responsibilities • Responsible for sales forecasting and increasing sales volume in his routes/ territories. • Distributing target among salesman and self. • Improve execution by supervising the working of MDC, Sr. MDC, salesman on his route. Should have good relationship with team for smooth functioning. • Meeting salesman and MDC according to PJP, grievance handling in case of any. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Should ensure total product management (TPM) including product rotation in the market. • Responsible for payment, outstanding, load planning & ordering as per the targets. • Should attend & resolve customer complaints. • Manage schemes/ discounts and its implementation in the routes/ markets. • Plan & monitor the placement of SGA/ signage in the routes/ markets, • Should track the value generated by placement of assets with co-ordination of salesman. Upgradation of visi- coolers. • Managing routes in absence of salesman. • Pushing secondary sales by doing route riding. • Reporting – CSS, brand and SKU wise targets achieved report. Key Competencies / Skills  Building effective relationships with Customers  Should have analytical and convincing skills  Leadership  Result oriented  Good Communication  Merchandising skills  Market knowledge Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  4-5 years hardcore FMCG experience  MBA

JOB DESCRIPTION Job Title: Sales Officer Department: Sales Reports To: ASM Location: Faridkot & Muktsar Core Responsibilities • Responsible for sales forecasting and increasing sales volume in his routes/ territories. • Distributing target among salesman and self. • Improve execution by supervising the working of MDC, Sr. MDC, salesman on his route. Should have good relationship with team for smooth functioning. • Meeting salesman and MDC according to PJP, grievance handling in case of any. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Should ensure total product management (TPM) including product rotation in the market. • Responsible for payment, outstanding, load planning & ordering as per the targets. • Should attend & resolve customer complaints. • Manage schemes/ discounts and its implementation in the routes/ markets. • Plan & monitor the placement of SGA/ signage in the routes/ markets, • Should track the value generated by placement of assets with co-ordination of salesman. Upgradation of visi- coolers. • Managing routes in absence of salesman. • Pushing secondary sales by doing route riding. • Reporting – CSS, brand and SKU wise targets achieved report. Key Competencies / Skills  Building effective relationships with Customers  Should have analytical and convincing skills  Leadership  Result oriented  Good Communication  Merchandising skills  Market knowledge Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  3-4 years hardcore FMCG experience  MBA

JOB DESCRIPTION Job Title: Junior Sales Officer, Department: Sales, Reports To: ASM, Location: Kapurthala, Core Responsibilities • Responsible for sales forecasting and increasing sales volume both horizontally and vertically in his routes/ territories. • Improve execution by supervising the working of MDC, Sr. MDC, salesman on his route. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Responsible for payment, outstanding, load planning & ordering as per the targets. • Should attend & resolve customer complaints. • Should ensure total product management (TPM) including product rotation in the market • Responsible for scheme/ discounts and its implementation in the routes/ markets. • Plan & monitor the placement of SGA/ signage in the routes/ markets. • Should track the value generated by placement of assets with co-ordination of salesman. Key Competencies / Skills  Building effective relationships with Customers  Effective negotiation & convincing skills  Leadership  Gets Results  Good Communication  Merchandising skills  Market knowledge Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  3-4 years hardcore FMCG experience  MBA

JOB DESCRIPTION Job Title: Area Sales Manager, Department: Sales, Reports To: GM, Location: Amritsar-Upcountry, Core Responsibilities • Ensure implementation of sales, sales forecast, promotional merchandising and advertising programs, new product launching, correct pricing and communication of schemes/ discounts in his areas through market visits and sales team. • Responsible for expansion of market both horizontally and vertically and achieving daily sale targets brand/ pack wise in his routes/ territories. Target distribution among team. • Should be aware of VPO/ PPO/ PCC and how to control them. • Improve execution by supervising the working of MDC, Sr. MDC, salesman, PSR, Sales officers, JSO, ST, on his route. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Should have good relationship with his team for smooth functioning. • Should ensure implementation of credit policy and monitor the customer outstanding account. • Should attend & resolve customer complaints. • Responsible for planning of route in most cost effective manner for its optimum coverage. • Maintain DSR and CSS report. • Evaluate the performance and professional skills of his sales team and the route salesman to recommend on their performance, hiring and de- hiring. Also help/ supports his team to fulfill their KRA. • Should monitor brand/ pack movement in the markets/ routes for corrective action as per target. Should ensure total product management (TPM) in the market • Responsible for market share in his territory, in any case it should not fall. Should be aware of competitor’s activity and discuss with higher management to plan activities to counter the same at right time, to break monopoly and increase our outlet base to have volume growth • Ensure that all bills are cut and route books are filled on daily basis. • Inventory Management-check stock level in vehicles before dispatch and at distributors/whole-seller/ retailers end for regular rotation in market. • Monitoring of SGA’s in the market/ outlets. • Responsible for automation of dispatch and billing through IT (Jaguar lite) in his area and subsequently in entire franchisee area. • Responsible for MIT (major impact team). Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  Min. 6 years hardcore FMCG experience  Good knowledge of computers (MS Office)  MBA Key Competencies / Skills  Key account management  Business knowledge  Building effective relationships with Customers/ team  Leadership  Good Communication  Merchandising skills  Market knowledge/ Consumer Knowledge  Commercial awareness

JOB DESCRIPTION Job Title: Sales Officer, Department: Sales, Reports To: ASM, Location: Ferozepur & Fazilka, Core Responsibilities • Responsible for sales forecasting and increasing sales volume in his routes/ territories. • Distributing target among salesman and self. • Improve execution by supervising the working of MDC, Sr. MDC, salesman on his route. Should have good relationship with team for smooth functioning. • Meeting salesman and MDC according to PJP, grievance handling in case of any. • Build strong relationship with Whole-sellers, Distributors, Sub- distributer, and retailers. Enhance their efficiency by pushing sales. • Should ensure total product management (TPM) including product rotation in the market. • Responsible for payment, outstanding, load planning & ordering as per the targets. • Should attend & resolve customer complaints. • Manage schemes/ discounts and its implementation in the routes/ markets. • Plan & monitor the placement of SGA/ signage in the routes/ markets, • Should track the value generated by placement of assets with co-ordination of salesman. Upgradation of visi- coolers. • Managing routes in absence of salesman. • Pushing secondary sales by doing route riding. • Reporting – CSS, brand and SKU wise targets achieved report. Key Competencies / Skills  Building effective relationships with Customers  Should have analytical and convincing skills  Leadership  Result oriented  Good Communication  Merchandising skills  Market knowledge Selection Criteria (Qualifications, Experience & Knowledge) Essential Desired  Graduate  4-5 years hardcore FMCG experience  MBA

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